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Issue #184 – Apprentices in Action
by L. Swift and Jeff McQ
(right) On the set of Sweet Tooth, FC apprentice Corey Pitts, Zac Adams, Mark Alan Peters, Mike Stryker
Music business student Ernesto Trujillo (Denver, CO) is learning just how vital a role the music publicist plays in an artist’s success. He says, “I learned this week about the Publicity Department and everything a publicist is capable of doing in order to make their artist stand out…They’re in charge of securing media coverage for the artists on the label…creat[ing] an attractive biography for press outlets, social media platforms and website. A publicist makes sure that the artist’s image is represented properly [and to] raise awareness of artists via the press, which then aligned with a strong marketing & promo campaign, can help sell units. I am using these strategies when investing into my music and learning about this will only help me improve the way I distribute my music.”
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